Summary
- Leaked data from ASUS’s website reveals potential pricing for the Xbox Ally and Xbox Ally X gaming handhelds.
- The Xbox Ally is estimated to cost around $599 USD, while the higher-end Xbox Ally X may retail for about $899 USD.
- Prices were leaked as €599 and €899 in Europe, but are expected to be adjusted for US markets, considering factors beyond simple currency conversion.
- Microsoft and ASUS plan to officially announce pricing, possibly at Gamescom 2025, but the leak provides an early glimpse into the expected cost range.
Leaked Pricing Details for Xbox Ally and Xbox Ally X
Recent leaks sourced from ASUS’s website metadata suggest that the Xbox Ally and Xbox Ally X handheld gaming devices will be priced similarly to their predecessors in Europe. The Xbox Ally is shown at €599 ($649 USD), and the Xbox Ally X at €899 ($949 USD).
However, these figures are expected to be fine-tuned for US consumers. Experts predict the US retail prices will likely be around $599 for the Xbox Ally and $899 for the Xbox Ally X, aligning with the premium positioning of these devices.
The current ASUS ROG Ally X, a predecessor model, is priced at €899 in Europe but retails for $799 to $899 in the US, depending on the retailer, indicating pricing flexibility due to market conditions such as taxes, tariffs, and currency fluctuations.
ASUS Xbox Ally Hardware and Market Position
The Xbox Ally series is powered by Z2 APUs with configurations ranging from 16 GB to 24 GB of RAM and storage from 512 GB to 1 TB SSD. These devices operate on a customised Windows 11 experience designed to optimise gaming and multitasking for handheld controllers.
The Xbox Ally X, with its Z2 Extreme chip, represents the high-end model and is expected to have a higher price reflecting its superior hardware.
Microsoft’s partnership with ASUS marks a strategic move into the portable gaming PC market, competing with devices like Valve’s Steam Deck. The pricing indicates these will be premium gaming handhelds aimed at enthusiasts willing to invest in powerful portable gaming hardware.
