Microsoft has appointed Jill Braff, formerly a consumer research manager at Nintendo and director of marketing at Sega, as the head of Bethesda/ZeniMax studios.
Microsoft’s president of game content and studios, Matt Booty, announced Braff’s new role in an email to employees.
Jill will be responsible for leading the ZeniMax/Bethesda game development teams, which will continue to operate as limited integration entities. She will also continue to oversee the Microsoft Casual Games team.
Building on the successful launch of Starfield, all the ZeniMax/Bethesda studios are poised to create some of the most exciting and innovative games in the industry.
Bethesda announced that Starfield has attracted 13 million players since its release in September. The studio is planning to release significant updates for the game roughly every six weeks starting in February.
Jill’s leadership and support of the teams, along with her proven ability to build meaningful bridges back to Xbox, will further empower everyone at Bethesda to bring amazing experiences to the players.
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