Netflix’s New Strategy: Adding Price Tags and Ads to Games

Netflix is reportedly considering introducing in-app purchases and ads to its games to enhance its monetization strategy.

Netflix executives have discussed generating revenue from its games beyond subscription fees, including microtransactions and ads.

Netflix may serve advertisements only to ad-supported subscribers and is considering offering “sophisticated” games for an additional cost.

Until now, Netflix, like Apple Arcade, has positioned itself as a games platform that avoids ads and in-app purchases.

These are currently internal discussions and not indicative of definite changes. However, these discussions have taken place in recent months.

Netflix’s head of gaming, Mike Verdu, revealed that the company has more than 10 games in development at its in-house studios, including a Squid Game game.

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