Tencent and NetEase lose $80b in value as China plans to limit game spending.
New rules would ban rewarding users for playing and spending regularly and cap digital wallet top-ups
Online game operators will be prohibited from rewarding players for logging in every day, or if they spend on a game for the first time or consecutively.
They will also be required to limit how much players can deposit in their in-game digital wallets.
The new rules could still be modified and won’t come into effect before next year, but their publication has spooked shareholders in China’s two leading games companies.
The removal of these incentives is likely to reduce daily active users and in-app revenue, and could eventually force publishers to fundamentally overhaul their game design and monetisation strategies
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